8/23/2023 0 Comments Flexmail send directly to printer![]() ![]() In the confirmation email, include a link to the subscription page on your website so that contacts can easily subscribe again when the opt-in link no longer works. ![]() Is there any information they need to add more context to the information you'll be sending them in the future? Most-read articles, contact information. Deliver the reward you promised immediately. With your confirmation, send a thank you note. Say thank you by sending them a welcome message Actually tell them that's the purpose of you asking for more input. If you ask for more information here, with a preference option, it will be seen as a gesture towards your new subscriber where you allow them to fine-tune their consent by telling you exactly when they want to hear from you. If you include additional fields to the first step, you risk presenting the process as complicated. This is where they get to the confirmation form. After you receive the email address from the contact, you will send them a unique confirmation link they have to click on, to confirm the ownership over that email address. The more information you ask, the higher the threshold your contact has to cross. Only ask for additional data if you're actually going to use that data for segmentation or personalization. An e-mail field and a button to submit it can be enough. When it comes to the opt-in form, you want to be a minimalist. ![]()
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